The Canadian Mortgage & Housing Corp. - Annual Renovation & Housing Survey/Report.
Every year CMHC releases The Renovation & Housing Survey/Report - 10 pages of the most up to date, detailed information on Kingston area home owners and their plans to renovate.
It's a detailed analysis of renovation activity in our area - right down to the home owners age, income, what they intend to build, and how much they intend to spend.
It's the who, what, where, when, and why of renovation activity in the Kingston market. You might say it's the marketing professional's handbook!
We take that data and break it down by age groups and income levels and finally percentages and project categories - such as additions, bathrooms, kitchens, basements, windows and doors etc.
Then we take that data and overlay the 2011 census data for each of the 40 communities that make up Kingston. Such as: Henderson, Polson Park, Rideau Heights and the Inner Harbour - each of these reports is in turn 4 to 10 pages of detailed housing and demographics information.
When we're done we have a crystal clear picture of all the building activity in Kingston. Then we do the same study for South Frontenac and Lennox Addington.
It's marketing know how like this that allows us to say: "We help builders attract and win more projects at profitable prices so they can grow their business and enjoy a reliable and above average year round income."
We also work through hours of direct research with our builders to create an "Avatar Profile" of their best customer - you know, so we know who were talking to when we start spending your advertising budget.
Then we put in a few more hours to sift through every benefit you bring to the table until we find that one benefit that makes you "Remarkable" - you know, because we want to persuade your best customer "Avatar" to become your customer.
It's only after we do all this that we feel comfortable, designing a website, producing a video, writing a radio commercial, developing a social media or ad-word campaign or launching a full marketing program that will bring our builders greater success.
The choice is clear, if you're looking for greater success this year - we know builders, we know the market and we know how to deliver the market to you - it's what makes us "Remarkable"!
